THOUGHTS AND IDEAS
Seven Years of the Apparel Plan: Insights & Lessons Learned
Over the past seven years, the Apparel Plan has evolved from a simple concept to a comprehensive strategy for creating, selling, and scaling apparel. Whether you’re running a gym merch line, a fashion startup, or a franchise, understanding the...
How Much Does Custom Gym Apparel Cost?
Custom gym apparel usually costs $17.99-$20.99 per screen-printed tee with Forever Fierce, depending on order quantity. Current all-in tee pricing is $20.99 each for 24-36 units, $18.99 each for 37-72 units, and $17.99 each for 73-144 units. That includes design...
How to Calculate the Effective Hourly Rate of Apparel Projects
The price is the dollar amount you see on the invoice. It is the easiest and simplest way to interpret how much something "costs". Often times, we fail to take into account the invisible costs of doing things. While...
Stop Tweaking. Start Executing: The Key to Progress
It’s easy to get caught in a cycle of Stop Tweaking and perfecting, whether it’s your business strategy, apparel designs, marketing campaigns, or personal projects. While attention to detail matters, excessive tweaking can stall progress, waste resources, and prevent you from...
Invisible Costs Are Eating You Alive – Cut Them Now
Let’s take a moment and calculate your effective hourly rate. Let’s be conservative and say it’s $100/hour. Now, imagine this scenario: you’re working with a vendor who is unresponsive. It’s been a week since you last saw a mockup. In the...
Boost Brand ROI: The Hidden Benefits of Apparel Merch
If you've ever wondered, “What’s the real return on investment (ROI) of my members wearing my gym’s apparel around town?”—you’re not alone. Many gym owners see apparel as just another expense, but in reality, it’s one of the most cost-effective marketing...